
WASHINGTON, D.C. -- Tuesday, the BCS Presidential Oversight Committee met in
the nation's captal., to hear a proposed four-team playoff plan for college
football.
For many fans, if the playoff plan is approved, the mere fact
that we now have a "final four" of college football will sufficient to
quell years of BCS hatred.
It is indeed a big day and long overdue.
Simply consider the lead of
this 1967 AP article: "A plan of five of the nation's leading football
coaches, all of them bowl veterans, agreed Tuesday that a plan could be
devised to determine the national collegiate championship without
hurting the existing bowl games."
Well, after nearly five decades, the
powers-that-be have finally come up with a plan for a limited playoff
that protects the sacrosanct bowls. But at what cost?
Most of the discussion about plan that is finally approved will focus
on the selection committee that will determine the four teams and the
possible controversies that will likely ensue. And there will be some
discussion of how the system will (likely) incorporate the bowl games
into the semifinals and where the final games might take place.
But
there will be virtually no discussion of the fact that hundreds of
millions of dollars are being left on the table. Rather than bidding out the two semifinals game -- as will happen
with the final game -- college football is poised to simply hand over
these must-watch games to the bowls.
Rather than maximizing the revenues
flowing back into public universities and schools by staging these two
semifinal games as actual playoff games (as is done in every other NCAA
sport), college football's powers-that-be are turning down hundreds of
millions of dollars in order to protect the "traditions" of the bowls.
This at a time when state and school budgets are being slashed. Worse,
it's happening at a time when student debt is exploding, in part because
of the fees paid to subsidize college athletic programs.
Take Northern Illinois University, whose president, Dr. John Peters,
is on the BCS Presidential Oversight Committee. NIU students kicked in
$8.8 million in 2011 to subsidize the athletic department and the
university and state kicked in another $8 million.
That means 69 percent
of NIU's $24 million athletic budget last year came from students and
the public. Why are they being asked to subsidize a system that is so
willing to turn down hundreds of millions of dollars? This is a question
that Peters himself could -- and should, but likely won't -- ask his
fellow committee members today in Washington.
The cozy relationship between the bowl organizations and the
conference commissioners who are actually running college football
continues. And the universities lucky enough to play in the semifinal
games will likely continue to lose money by playing in the games, forced
to buy up large blocks of expensive tickets and stay in expensive
hotels receiving kickbacks from the bowl organizations.
The conferences
will cover the losses because the money will head back to the
conferences first rather than directly to the schools.
It didn't have to be this way. The two semifinal games could have
easily been played at the home stadiums of the higher seeds, as they do
in the other divisions of NCAA football. Visiting teams wouldn't be
required to buy up large blocks of expensive tickets because home fans
would have immediately scooped up any remaining ones.
The games would
have brought millions in revenue to a couple of college communities per
year. But there was virtually no actual campus-level discussion as was
promised.
This aspect of the process is extremely disconcerting and warrants a
Congressional investigation. When tax-exempt universities are turning
down hundreds of millions dollars per year and instead shouldering the
costs on students and taxpayers, how is it not Congress' job to ask how
this happened?
So while most fans are celebrating the official announcement of a
four-team playoff (which is indeed better than the system that has
preceded it) keep in mind that college football -- and by extension,
college athletics and our entire system of higher education -- remains
firmly in the control of a cartel that cares more about protecting its
own profits than fairly and equitably maximizing revenues for the
benefit of all.
The BCS is alive in spirit, if not name, going forward. Rumors of its death are greatly exaggerated.
Brian Frederick is the Executive Director of SportsFans.org.